The art of advice
Stone, metal, setting, proportions: every choice is explained to you, with the discretion of a house and the honesty of a fair price, all year round.
Discover — The art of adviceGMIR Jewelry — Diamonds, differently: lab-grown diamond jewellery
Diamonds, differently.
Lab-grown diamond jewellery. Real diamonds, certified.
Discover the collections- Certificate includedIGI / GIA from 0.3 carat
- Worldwide deliveryInsured & tracked, within 15 days
- 30-day returnsSatisfied or refunded
- Secure paymentStripe · Apple Pay · Klarna 3×
Our selection
Excellence
Iconic categories
A new vision of fine jewellery
Real diamonds, born of science.
Neither zircon nor crystal: a true diamond, simply of a different origin.
The same essence
Pure carbon, identical crystal. Only the origin differs.
Beyond the naked eye
No eye, however trained, can tell them apart.
Four times more light
More diamond, with no compromise on standards.
“Born of science, it remains, in every way, a diamond.”
Six colours of light
Our collections
Why choose us
The house of GMIR
A house devoted to light, to design and to the art of advice. Demanding by nature, contemporary by conviction, accessible without ever giving up the exceptional.
The founder’s eye
Every piece is chosen in person in Hong Kong and Dubai, where European restraint meets the light of the East.
Discover — The founder’s eye
Our promises
What comes with every GMIR creation, far beyond the box.
A certificate for every stone
From 0.3 carat, slipped into the box, its number laser-engraved on the girdle.
14- and 18-carat gold
Exceptional materials, chosen without compromise.
Finished by hand
Every piece is polished and inspected, one by one.
Thirty days to decide
More than twice the legal period, to decide with peace of mind.
Two-year warranty
Our commitment to conformity on every creation.
Our story
GMIR, little moon
GMIR is our founder’s family name. It comes from Qumayr, “little moon” in Arabic, born of Qamar, the moon. Light, brilliance, beauty: everything we hope to see you wear.
Thirty years between China, Paris and the workshops, for a single conviction, held since the very first day: to add value rather than artificially lower the price.
- 1989
The departure. Beijing, then Shanghai: two years in China, then Paris Dauphine.
- 1999
A first life in fine jewellery. Bespoke natural diamonds, from Paris to Antwerp.
- 2002
Seven boutiques in Paris and one in Tunisia, under the Danish name FLEXA.
- 2025
Lab-grown diamonds come to light. In November, GMIR Jewelry is born.
Personal advice
“A bigger stone is not necessarily more beautiful. What matters is the way it works with the light.”
Speak directly with our founder, by video call or telephone, in French, English, Arabic or Italian.
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